Search Engine Marketing 2007

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Sunday, 13 January 2008

Its the last day of 2007, so its good to look back on the past 12 months and summarize all that had happened to the search industry. In fact, many SEO consultants may be aware that what works in the past may not work in 2008.

One of the most significant events will be Google’s introduction of “Universal Search“. Many would probably realize that instead of the normal html pages that link to websites, other types of media such as music, video, blog posts, news are showing up in the search results. Microsoft followed suit in September, and Yahoo added its blended search results in October. To Internet marketing consultants, this change essentially means that they have to market websites in many other medium, rather than focusing on traditional link building and directory submission only.

Then 2007 can also be considered the year of “Social Media Marketing”. This is brought about by the rise of Facebook, Digg etc..

Even Google and eBay got involved, with Google launching OpenSocial APIs and eBay introducing eBay neighbourhood after feeling the heat from the competition.

Some fundamental techniques of SEO like on-site optimization may work in the past, but will now diminishes in its importance.

Introducing Marketing 2.0

Thursday, 13 December 2007

With the rise of web 2.0, the online marketing industry has been transformed in one way or another. We call this new form “Marketing 2.0?.

Web 2.0 belongs to the community. While SEO, PPC and banner advertising may help your business reach a portion of your customers, some latest social media networks such as Flickr, Digg, Youtube may help you reach other groups that are formerly unreachable.

Understanding how Marketing 2.0 works may help your business to survive better in this ever changing business environment.

Below is a simple comparison of Marketing 1.0 VS Marketing 2.0:

Marketing 1.0
- Direct mail
- Seminars
- Push content [Aggressive form]
- Collateral
- Business generated content
- Building websites

Marketing 2.0
- Email marketing/newsletter
- Webinars/Virtual Environments
- Pull content[Search Engine Marketing, passive form]
- Videos/podcasts/vcasts
- Community driven content
- social network marketing

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US Internet marketing spend totalled $16.9 billion - PWC

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