"Made in China", does is sound familiar to you? In today's competitive world, you can hardly manufacture anything if you live in an expensive part of the world like Singapore.
Since many Singaporeans cannot be a supplier for physical products, many try to produce intellectual properties instead. These products include educational materials such as books, cds, magazines and other intellectual properties that are harder to be produced by lower skilled workers from China and India.
I can still vividly recall a meeting with my university professor immediately after I graduated from Nanyang technological unversity (NTU). During that time, I was a member of some network marketing business [A waste of time actually]. During our meeting, he told me "not to become any part of the distribution channel, become the source instead." It was a great lesson, how true it was. I learnt that to make the most money, you need to be in control and manufacture products so that you can sell to the whole world, if possible.
Yet, its not easily done in Singapore due to the high cost of labour, and of course, the small market size. Singaporeans can produce high quality products/services, but not any items that can be easily produced in China.
So, what can you sell if you operate a business in Singapore?
a) Uniquely designed Handmade jewelries and handicrafts
There are many online stores selling uniquely made handicrafts. Since there is no fix price or standard market rate for handmade products like handicrafts, there's a chance for you to sell even though Singaporeans are costly. The world is your market.
b) Imported goods from China or other developing countries
Singaporeans are at least 2 times more expensive than a Chinese. So, it really makes sense if you import goods from China and sell regionally to Asean countries. There are many distributors who sell products from China indeed.
c) Selling high quality services
Singapore is an advanced country and No.2 competitive in the world, after U.S.A. If you want to sell your services, make sure its something valubale that requires high level of expertise and not easily achieved by others in the developing world. Consultancy, education services sells very well.
d) Selling Intellectual Properties
As discussed earlier, the only thing that moves are ideas, thoughts that educates. Singaporeans are becoming too expensive, and the only way to remain competitive is for Singapore to become a fully developed knowledgebase economy.
With inflation rate at 6% and cost of everything rising now, survey shows that Singaporeans feel much more stressful now. While certain industries such as construction and tourism may continue to do well, many other industries are feeling the pinch.
If you plan to sell products/services through an online store, do feel free to consult us!
As a joint venture between Singapore Press Holdings Group Ltd and Schibsted ASA, Rednano.sg was launched on the 18th of March. The search engine will be operated by SPH Search, which is the parent company and a subsidiary of SPH Group Ltd.
Some search engine analysts may think that there is really no room for another search engine in the overly crowded online search industry, whether its a local or global scale. Even normal Singaporeans may ask, "there is already Google.com.sg, who will use rednano.sg?"
While this is seen as a bold move by SPH, we cannot deny the fact that the company is the largest newspaper publisher on the island for years, providing timely information for Singaporeans and readers around the world. At the same time, SPH now operates a large network of high traffic sites which include asiaone.com, businesstimes.com.sg as well as the newly launched ST701.com. SPH may lose out on search technology to the large players like Google but providing Singapore related information is the company's core strength.
Difference between Rednano.sg and Google.com.sg
At first look, there is no major difference between the 2 search engines. Both consist of search categories like images, news, maps, web. While Google does not operate a directory and gets its listings from Dmoz.org [The Open Directory Project], we can find a directory category in Rednano.sg. Interestingly, there is also option to search for people. We tried searching for our names and there are actually some interesting results from the local university database.. hmm.. This is not something that can be found with Google search. For the directory result, we can also filter the search result by location such as Jurong west, Tampines. Google Singapore definitely doesn't zoom in to such little details.
Can Rednano.sg become a prominent search engine in Singapore?
We strongly believe that Rednano.sg may become a key player in the local search industry. Combined with its network of other digital media sites and offline materials, Rednano.sg is qualified to position itself well by providing timely and accurate content, especially Singapore news. SPH is itself a content provider and this is essentially search engines' core business - providing useful content for its users.
How do we optimize websites for Rednano.sg
Unlike the major search engines whereby we can find plenty of resources on how Google rank websites, there is little or no discussion on Rednano.sg search technology. We only know that it uses a licensed search technology from FAST Search and Transfer ASAand search listings derived from Yahoo! for its global resources.
As the old saying goes, "Content is King". We believe producing useful and fresh content is the most primitive yet effective way to optimize web sites.