In the latest collaboration among the IT companies - Google, Yahoo! and Adobe, flash content will soon be searchable like normal text and graphics content as well.

For a long time, Internet marketers are aware that websites developed with flash contents often rank poorly compared to sites which are rich in text and graphics only. With this new move, sites that are developed heavily with flash may gain more exposure on the search results.

Flash content is searchable on Google but not Yahoo!. If you type ",swf" on Google, or click on the link below:

http://www.google.com.sg/search?hl=en&cr=countrySG&rlz=1B3GGGL_enMY279MY279&q=.swf&start=10&sa=N

Flash files are indexed actually as you may see. Results with a label [Flash] are flash files actually. However, we can see that there is no title or description about the flash element. So, the new move is likely to improve on this. It is claimed that the new search technology will be able to extract text and links from the flash file itself. We will see if this can be done. Also, we believe the same technology can be extended to video as well.

As time goes on, a substantial volumes of Flash content will soon be added to Internet search results. Site owners who like their sites to be very dynamic will benefit greatly from this.