Information searching on the Internet

In the past, search technology was not well developed as it is today. Those were the days when we use web directories to find information online. Some of the earliest web directories include best of the web directory and Yahoo! directory. Web directory listings are compiled by human, whereas search engine listings are compiled by robots. This is the main difference between web directories and search engines.

As search technology evolves and becomes better, web directories lose their dominance to search engines. Google emerges to be the dominant search engine today.

Understanding Search Engine Optimization (SEO)

Search engine optimization (SEO) is not something new. As search technology improves, web sites are indexed as well as ranked by search engines. In order to receive more traffic, Internet marketing specialists develop new techniques and tools to help web sites rank higher on search engines. SEO simply means that we can help your web site to achieve high ranking on search engine results page, or SERP for short.

About the major search engines today

Google
In recent years, Google has emerged as the top search engine, reaching more than 80% of online users. With its unique search technology, Google is able to deliver very relevant results in seconds. It has the ability to index more than 8 billion web pages, which no other search engine can achieve at this time.

Yahoo!
The company formerly established itself as a web directory. Few years back, Yahoo! has developed its own search technology. Today, Yahoo! is responsible for about 30-40% of online search traffic.

MSNSearch
MSN Search is the search engine developed by Microsoft. Although MSN Search is still not as widely used as Google and Yahoo!, MSN is well positioned to be the No 3 search engine.

There are many smaller search engines. Together with web directories, they are responsible for about 10% of online traffic today.

Benefits of Search Engine Optimization SEO)

Research has shown that information searching is the next most popular activity after email. We understand about the importance of ranking high on search engines, but let's put it explicit here. Below are the main benefits for high ranking:

• Visitors that come from search engines are highly targeted, qualified leads
• Sites are conceived by visitors to be reputable when they are highly ranked on search engines
• Done correctly, the process of SEO will help web sites to become more user friendly for visitors as well
• Once ranked highly on search result (SERP), web sites will normally retain high ranking for a few years. This is like having the best advertising campaign imaginable
• Cost effective compared to other forms of online marketing
• Search technology will continue to improve, bringing more relevant search result for visitors
• After all, search engines are responsible for 80% of online traffic

What we can do for you

Our SEO actual work includes many areas, which you may be familiar:

• Keyword research, analysis and development
• Competitor analysis
• On-site optimization
• Directory submission
• Link building campaign (Optional)
• Blog setup and submission to blog directories (Optional)
• Press release campaign (Optional)
• Monthly site statistics tracking, reporting
• Search ranking monitoring and monthly report