PPC Advertising - Search Engine Marketing

What is Pay Per Click (PPC) Advertising Campaign?

As its name suggest, pay per click advertising works such that you only need to pay for advertising fee when visitors click on your ads that appear on search engines and related network sites. Compared to traditional banner advertising, pay per click (PPC) has become much more popular today. Major search engines like Google, Yahoo! and MSN have adopted the PPC advertising model, with Google taking the lead.

If visitors entered the keyword "Singapore" into Google, below is what you will see. On the right are PPC advertisers, ranked according to bid value and ad content:

PPC Benefits :

Below are some reason why we recommend PPC compared to other forms of online advertising:

• Low cost and fast setup - We can start running your ad campaign within 1 day.
• Higher relevance - Those ads that are created are displayed according to search terms. These ads are thus less offensive to the general visitors since they are more relevant.
• More cost effective - Since we can more accurately measure ad performance with advanced reporting tools and technology, we can essentially remove ineffective ads.
• Easy to create and maintain - We need to design the artwork for banners. But PPC ads are formed using text only.
• Better exposure - Ads are displayed across search engines' network and its affiliate sites.
• Report generation - Lead generation and keyword analysis reports can easily be created using available tools.

What we will do:

Keyword research and development - Using advanced keyword research tools, We will propose a set of popular keywords and key phrases that your potential customers may search to find your site.

Competitor analysis - If your competitors are agressively advertising on PPC networks, we will monitor their actions and aim strive for lowest bid with best ad performance.

Ad creation - With the right keywords, our team will design the most suitable ad for your PPC campaign.

Manage your advertising budget - As its name suggests, pay per click campaign works such that you only need to pay for advertising when visitors click on your ad.

Report generation - We create monthly reports on how each keyword or key phrases perform for your ad campaign. Our support team will be available 24/7 by email. Phone support available during normal office hour.