Social Media Optimization (SMO)

What is Social Media Optimization (SMO)?

This newer form of eMarketing is somewhat related to search marketing, but it also involves social media sites such as Flickr, Friendster, Digg, Youtube and many others. Primarily, traffic is driven from external social media sites other than search engines.

It is one of the most powerful marketing medium nowadays with the rise of many social media sites reaching 90% of the internet population. Companies may tap on this social media sites to build brand awareness, increase site visibility and even generate sales leads.

Social media optimization is often considered as part of Online Reputation Management (ORM) as well.

Depending on the nature of your business, below are some social networking sites that we may connect your site with:
1)    Flickr.com – Photo sharing website, acquired by Yahoo!
2)    Youtube.com – Video sharing community website started by 3 former Paypal employees. Acquired by Google in 2006.
3)    Facebook.com – A popular online social media site with great amount of features for friends, classmates and colleagues to interact with one another.
4)    Digg.com – Democratic based community network which combines social bookmarking, blogging and syndication in a non hierarchical form.
5)    Del.icio.us - social bookmarking web service for storing, sharing, and discovering web bookmarks. Acquired by Yahoo! In 2005.
6)    Many more…

What we will do:

Our service includes

1) Establish an account with major social media portals

2) Adding social media buttons/bookmarking such as "Digg This", Flickr and Youtube.com videos etc

By doing so, we can help your business to reach a large online community, thus increasing brand awareness and site visibility.