Blog Marketing

What is Blog Marketing?

Do you blog? If yes, it will be easy for you to understand about blog marketing. Here, we are referring to business blogging, not personal blogs that you can often find on blogspot.com. Put it simply, blog marketing is about making your blog more visible online.

Benefits of Blog Marketing

• Generate targeted, serious leads  – Some of our customers have indicated that they actually received qualified leads from their blogs. In case you are not aware, blogs can be searchable on general/ blog search engines and blog directories. These visitors that have read your blogs are often confident with your services / products.
• Improve site visibility– When blog is installed on part of your business website, these content will be searchable and helps your site ranking generally. Your website search engine results placement (SERP) will be improved when the whole site mass increases. The Internet is still filled with plenty of stale content. On the other hand, blog is valuable for its freshness.

• Humanize your business – When visitors come to your website, they either want some information or they want to be entertained. Nobody likes to read a 1000 words long terms and conditions page. Blog content is highly personal, presented in a easily readable format. This will bring you closer to your customers.
• Fresh content – Having fresh website content that is updated frequently helps to attract more visitors to your website and impress your investors, if any. The web is filled with plenty of stale content since many websites do not have cms. Your site can be different and stand out from the competition.

How to Start:

To start blogging, you will need a platform for you to post and manage your blog online. There are 2 ways you can do so. If you are budget conscious, we will suggest the 1st method:

1) Register a free blogspot.com account - If your company name is Xzy Pte Ltd, you may sign up an account such that your blog url becomes http://xyz.blogspot.com/. Your blog will be hosted with blogspot.com. Since its free, there are certain limitations as the content is hosted on a subdomain. On our part, we do not charge any service fee.

2) Using Wordpress software - If you are serious about blogging and really think that it can be useful for your business, we suggest Wordpress to you. Wordpress is a free software released under the GNU General public license. Since its free, we will install wordpress onto your website such as www.singaporewebdesigner.com/blog. In this way, the content is part of your website content. This helps to generate more leads to your website directly. Here, the blog content is hosted onto your business website.

Blog Marketing Service

 Our blog marketing service includes the following:

1) Installation and customization of Wordpress - You may want to take note that Wordpress itself comes free. But we will charge a service fee when we install, customize the design and functionalities of your blog.

2) Blog submission - After posting a few blog, we can start to submit your blog to blog directories. While majority of blog directories are free, many have started charging a submission fee.