Killer Internet Marketing Techniques

Compared to TV advertisement where seconds of exposure can cost over $10k, the internet has emerged as an alternative for new businesses to gain publicity cost effectively.

However, many websites are facing this problem: No visitors, no sales. And it can be a daunting task for newbie webmasters new to online marketing. In this article, we provide some internet marketing tips and solutions if you intend to market your website online.

There are many ways you can market your website indeed:

a) Search Engine Positioning

This is the most effective way to market your website online. To illustrate what I mean, you may type the keywords "Singapore web design" into Yahoo! and MSN search box, and see if you can find Singaporewebdesigner.com. [We are currently ranked top 10 for the keywords you just typed].

In fact, statistics have shown that more than 80% of online traffic is driven by search engines. However, to squeeze your way into Google top 10 can requires a lot of time and effort. If your site is newly built and has not been indexed by Google, there is no way you can rank top 10 for popular key phrases within 1 month. You can take my word for that.

Benefits:
Visitors are highly targeted customers searching for your products and services.
Very cost effective in the long run compared to advertising.
Increase your website’s online reputation.

b) Pay per click advertising

This effectively means that you advertise your site on other websites by pay per click. You will pay for every click when visitors click on your ads on other sites.

Currently, the 2 most popular pay per click advertising campaigns will be Google Adwords and Yahoo! Search Marketing

This is another very popular way to market your website online. It is not easy for new websites to climb their ways to the top of search engines ranking. Hence, this is a very popular marketing solution for new websites.

c) Article Marketing

If you can write articles in good English, article writing can be one of the most economic ways to market your site. You need not write like an English professor. In fact, many internet marketing experts suggest that you write in a personalized style. Your articles need not be too long. Online visitors do not spend their time reading the whole of your articles and trying to figure out what you try to convey. After writing an article, remember to include a resource box.

See example below:

"Article by Byon Ong, Singapore web design and website promotion".

You may also suggest your article to Articles Factory as a writer. If your article is interesting with useful content, many sites would want to publish your articles in their sites. By contributing useful contents for their readers, they provide valuable backlinks to your site in exchange.

d) Providing free stuff

There must be reasons why visitors come to your site. The king of traffic is the magic word "FREE". Most often than not, sites receive traffic when there is something free. Many things can be provided free:

1) Useful information – A website with tonnes of original, fresh content deserves high traffic too. If your site provides content not commonly found in any other sites, it will be natural for visitors to come to your site to find the information they want.

2) Free trial of products/services – Be it a 30 days trial product or services, or a demo, visitors will want to try something for their own benefits. In return, they may make a purchase if they find your product/services useful.

A top success formula to sell online is to "motivate people to read what you want to say". The word "FREE" can probably slow down many more eyeballs. It is no doubt a top marketing technique for your online business.

e) Opt-in Mailing list [Email Marketing]

Another powerful tool you can tap on is to build up an opt-in Mailing list. Once or twice a month, you can inform your customers about latest promotions, product modifications and changes. Here, great care should be taken so that you are not sending too many emails. If not, it can really be annoying.

More than 90% of customers will not buy when they 1st see your website.

"Sales are generated from proper follow up. And Real Money is made from your mailing list".

There are many mailing list service providers:

1) Free services inlcude: Topica and Yahoo Groups are very popular. Both are advertising supported - every e-mail sent out includes an ad after the message.

2) To build a more professional image, you may consider paid services:

BambooBizOnline: Formerly known as Postmaster Online, gives you 50 autoresponders that automatically follow-up and a complete integrated email solution for a very low monthly price.

GetResponse: Provides free, feature-packed, automated, personalized follow up autoresponder. The paid version includes so call "broadcast" function which is actually mailing list management system.

There are many other ways to market your sites and the list is by no means exhaustive.

Visitors may use the articles for promotion purpose. However, please provide credit to us with a backlink included at the bottom of the article as such:

Digital Marketing Agency - eDLink Singapore