| Friday, 15 February 2008 | |
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How to write an effective press release Apart from search engine marketing, press release distribution is one of the most effective marketing tools to help you reach the mass. There are many PR web sites, or “newswire” that you can submit your news and distribute to targeted audience. Below are some pointers for you to write a good press release. a) An interesting story to tell First, you must have a story to tell about your business. Not every press release is newsworthy though, your story must be something that can generate interest and attract attention from others. It can be about technology innovation, announcement on business partnership or even website launch. b) Not an advertisement A typical press release should be about 400 to 600 words long. Your press release should not be too short. Or else, it is just like a normal advertisement. The headline should be catchy and contain important keywords that help to increase search visibility of your press release on search engines. c) Write from a Journalist’s perspective In the past, press releases are prepared by journalists only. So, your tone should come from the journalist position instead of someone from your company. A well written press release should also address these questions: “ Who? Why? What? Where? When? & How?" d) Promote your press release online There are many newswires nowadays that you can submit to. The popular ones include: www.prweb.com, www.prleap.com, www.pr.com etc. Most of these sites offer free press release distribution to search engines and other distribution channels. e) Proofread your document When there are spelling mistakes in your press release, it really portrays a bad image about your company. Once distributed, your press release will be read by the public. f) Remember to include contact information At the bottom of the press release, always include some form of contact information for potential customers to reach you. These can be phone numbers, website address or email address. Above are some useful tips to help you get started. If this is your first time, you will need more time to work on the first press release. There are many sample press releases which you may take a look: http://www.prleap.com/pr/88594/ Our service includes proofreading your press release and submission to newswires. |
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