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Friday, 15 February 2008

How to generate more traffic from blogging? 

Blogging is a very powerful tool that you can use to bring your site visitors closer to you. Web blogs humanizes your website and provide an easy reading format to follow closely on your business and related products.

If you look at eDLink Marketing Corporate Blog, the language we use is more direct and personal. Blogs are also fresh content that can attract your visitors. If you allow visitors to comment on your blog, you can also allow greater user interaction, which is what web 2.0 is all about actually.

To start writing blog, you will first need to have a CMS to publish your blog. CMS stands for content management system. There are many open source CMS for blogging purpose.

Some popular ones include:

Wordpress – Most popular self hosted platform and open source [Free]

You will need to register a domain name and subscribe to a hosting plan that supports the installation of Wordpress.

Blogger.com automated weblog publishing tool that sends updates to a site via FTP, owned by Google. [Free]

Here, you will be provided with a free sub domain hosted on Blogspot.com. Your blog url can be http://abc.blogspot.com. This is a free blog hosting service.

*If you want your blog to be very professional, we will suggest Wordpress to you instead of Blogspot.

After the initial installation and configuration, you need to publish your blogs frequently. So what should you write?

Well, you may write anything about your business, new promotions and any offers, service announcements, general website issue as well as FAQ. The blog section can also be a support area for your existing/potential customers.

So who will read your blog?? 

Sometimes you may wonder, who is going to find and read my blog? Well, there are many blog search engines and directories online, such as Google blog search , BloggerSG , Bloghub.com etc. 

When you have published about 10 posts, you may also submit your blog to blog directories and search engines for greater exposure.

Through blogroll, friends, business partners and other bloggers, the online blogger community may link to your blog if they find your blog interesting. These are only some of the ways through which you can promote your blog to generate more traffic.

 
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