With the rise of web 2.0, the online marketing industry has been transformed in one way or another. We call this new form “Marketing 2.0?.
Web 2.0 belongs to the community. While SEO, PPC and banner advertising may help your business reach a portion of your customers, some latest social media networks such as Flickr, Digg, Youtube may help you reach other groups that are formerly unreachable.
Understanding how Marketing 2.0 works may help your business to survive better in this ever changing business environment.
Below is a simple comparison of Marketing 1.0 VS Marketing 2.0:
Marketing 1.0
- Direct mail
- Seminars
- Push content [Aggressive form]
- Collateral
- Business generated content
- Building websites
Marketing 2.0
- Email marketing/newsletter
- Webinars/Virtual Environments
- Pull content[Search Engine Marketing, passive form]
- Videos/podcasts/vcasts
- Community driven content
- social network marketing
