Research has estimated that as of 2004 the Email Marketing industry's revenues has surpassed the $1 billion/yr mark. It is a very effective, yet affordable form of marketing medium.

Email marketing (or EDM) is popular with companies because:

• It is least expensive compared to other media investments such as direct mail, printed newsletters or other online marketing channels
• Return on investment has been proven to be high
• Email marketing is instant. Once sent, the message reaches the audience immediate. This is unlike direct mailers whereby it can take days
• Advertisers are able to "push" the message to the audience. This is unlike web sites, which wait for visitors to come
• It is easy to track and more interactive. Advertisers can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs , etc. These can be used to measure any positive/negative responses, correlate sales with marketing.
• Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them
• Email is the most popular activity online, surpassing searches
• Specific types of interaction with messages can trigger other messages to be automatically delivered.
  
  

Essentially, there are 2 types of email marketing:

1. Unsolicited Bulk Email
2. Opt-in Direct Email

Unsolicited bulk email marketing essentially means that you are sending emails to unqualified recipients. Put it simply, you are spamming Internet users who are not familiar with your services at all. This practice is very controversial and your business reputation will be at stake. If you intend to really build a brand name online, we advise that you can leave out this option.

Opt-in Direct Email is a commonly accepted Internet marketing solution. Here, your recipient is aware that he/she has subscribed to your mailing list. They can be site visitors who have approved to receiving commercial emails from you when they visited your site. Or they can be registered users at your site. As the Internet grows rapidly, this method is very useful to remind visitors that " Your site exist ", and they have visited your site before.

Our Services:

To start an effective email marketing campaign, you will need to have a database of subscribers [or use our database] so that you can send out regular eNewsletters. Below is a brief description of email marketing services that we provide:

1) Design of HTML newsletters

2) Using our email marketing platform [CMS enabled]

3) Provision of reports and statistics [No. of newsletters that are read etc]

4) Training and support provided