Yes, indeed websites should have original content so that the web is not filled with duplicated, stale content that irritates users. Search engines like Google and Yahoo! will penalize websites with duplicate content. They may even boot this websites from their database. If you suspect that someone has stolen your content and display on their website, you may bring legal action against the party.

Also, you may check for copyright infringement using Copyscape.com . 

Viral marketing is a marketing technique that utilizes an existing social network to promote brand awareness through a self replicating process. The very successful example of viral marketing will be hotmail.com.

A link farm can be any type of websites that contains large number of reciprocal links with no real content. The website is merely created to increase link popularity of affiliated sites. You should always avoid linking your own sites to a link farm. According to Google, Sites that are linked to bad neighbourhood may be penalized by the search engines.

Pagerank is a technology implemented by Google to determine the importance of websites. Simply put, Google analyzes how websites are interlinked and assign more importance to sites that are heavily linked by other websites. More explanation on Google pagerank technology can be found here .

Yes, in fact search engines do not use meta tags in their ranking algorithm anymore. Search engines may still use meta description, but meta keywords tag is totally abandoned due to excessive spam. Some primitive search engine may still use meta keywords though.

You can type your own domain name exactly into the search engine search box. For example, "abc.com" and see the result, including inbound links from other sites that link to yours.

Blackhat SEO companies may try to improve your site's ranking with deceptive methods that are disapproved by search engines. These techniques may include cloaking, keyword stuffing, link farm etc.. We WILL NOT use such techniques.

Normally, it may take up to 4~6 months for your site to rank top 20 on Google. In the SEO industry, we call it "Google sandbox effect". This is probably a measure by Google to prevent spam web sites from ranking high in a short time.

If you have a web site with dynamic web pages, then you may need to rewrite your url into a more friendly form. Below is an example of a dynamic page:
www.edlinkmarketing.com/index.php?name=testing&type=234

There are some characters contained in this url that may stop search engine robots from indexing this url. These characters include: "?", "=", "&". We also call these "Stop characters"

The above url can be rewritten into a more SEO friendly form:
www.edlinkmarketing.com/index-testing-234.html

robots.txt file is created at the root directory of your web site to help control the indexing of your site by search engine robots. By giving more precise instructions to search engines which are the files that they should index, this helps the robots to index documents on your web sites more efficiently. Generally, we would recommend the use of robot.txt.

Most often, part of our SEO package will include web directory submission. While we agree that directory submission is no longer as effective compared to the past, we still need to submit to some reputable directories. Links from this directories may not bring direct traffic to your site, but may help in inbound link reputation.

Due to advertiser competition, ads may sometimes be dropped from the 1st page of SERP if the bidding is too low. Another reason may be because the budget is depleted. If the bidding is too low, we will adjust immediately and your ad will appear in the next minute.

For Google PPC campaign, we will provide you the actual report generated from Google adwords. You will need a login ID and password to view the reports.

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