Understanding Affiliate Marketing Campaign

Very often, clients will not really understand what is affiliate marketing. There s a common misunderstanding that affiliate marketing means banner advertising.

In fact, affiliate marketing is one of the earliest form of online marketing. Today, affiliate marketing is responsible for about 20~30% of sales online. A good example of affiliate marketing will be Google adsense program. 

When you sign up to become a Google adsense affiliates, you become part of the sales channel, helping Google to promote a product, which in this case is their advertisments. In return, you are rewarded with a small cut of the sales as commission. Amazon.com is one very good example to illustrate the power of affiliate marketing. It is one of the most successful B2C portal today, with thousands of active affiliates promoting Amazon's products.

Affiliate Marketing Benefits

 Like other form of online marketing, there are many benefits which comes wih affiliate marketing. Below are some which we have listed:

• Lower recurring cost - By recruiting long term channel partners, you may reduce the cost of marketing your products directly to the end users through advertising. You only pay for marketing cost [commission to your affiliates] when a sale is made.
• Market penetration - Unlike normal form of online marketing such as SEO which you can reach the general audience, affiliate marketing allows you to reach certain territory that is difficult to penetrate. These include some customers that only some of your affiliates can reach
  
• Generate direct traffic - Depending on the form of affiliate marketing, some program enables your affiliates to send their site visitors to certain parts of your website to complete the sale. This helps to bring direct traffic to your website as well. It may sometimes help in SEO for your website as well.
  

What we will do:

There are several ways to set up an affiliate program. Normally, we will use ready made scripts instead of custom built software to reduce the setup cost. Below is a brief description of our affiliate marketing service:

1. Purchase, Installation and Setup of Affiliate program software onto your website
   
2. Basic customization of software
   
3. Training, guidance and consultation on the usage of software
4. Minimal code modification if needed