Understanding key phrases and single keywords

To optimize your site for best performance on the search engines, we need to dwell into details on how a serious potential client may type into the search box to find your site. In fact, research has shown that someone genuinely looking for a product/service usually type a key phrase, instead of a single keyword. Therefore, its important that we identify important key phrases that will associate with your business.

Keyword Positioning

Once we have identified the important key phrases, we also take into consideration about the positions of the individual keywords. "Singapore SEO " is definitely different from "SEO Singapore". If you try that on Google, its likely that you will find very different result.

Keyword research and development

There are many keyword research tools that we can use online to brainstorm for popular keywords. Normally, we recommend that you choose the popular ones. But if your business is one of its kind and there is hardly any competitors selling similar products/services like you, then there may not be high search volume for the key phrases that are associated with your business. Below are some keyword research tools that you can use:

• Overture Keyword Selector Tool – Shows a count of the number of searches done for a keyword/keyword phrase(s) for the previous month.

• Google AdWords Keyword Tool – Generates keyword variations based on your own keyword(s). Nicely generated statistics including search performance and advertiser competition.

• Wordtracker – Find keywords to drive more traffic to your site. Just click the link and provide your name and email address to generate a free trial report.

What about my business brandname?

One of the most common mistakes that SEO companies can overlook is not opimizing the brandname. While some can argue that no one is going to search for a brandname, we find it important that you should rank at least top 20 for your own brandname.

What we will do ?

Using various keyword tools, we will be able to identify important sets of key phrases that can be used for optimizing your web site. Here, we will choose the set of key phrases that may bring you the most number of qualified leads, which may lead to higher conversion rate.